Presentation is the practice of showing and explaining to
a target market the attributes, attitudes and public personality
a particular company and the advantages of dealing with
their interpretation of services and product range .
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  To be effective, information - or knowledge - must be
presented in such a way as to catch the attention and
memory of the intended recipient.

Points to ponder:
Corporate image
Quality of printed material
Website
Point-of-sale material
Point-of-purchase experience
Packaging
Audio-visual presentation
Exhibition material

The perception or performance of any one of the above
points can, in the eyes of a target market, be the
difference between success and failure for a business.